The brief
An agency site is judged as a work sample. If it looks bought, nothing written on it survives that impression — including the part about being good at design.
The work
So it was built loud on purpose. A red that commits, type set large, and layouts that break the expected grid at the points where a visitor's attention would otherwise drift.
Underneath the confidence, plumbing: a CMS structured so new case studies drop in without a designer, because agency sites die from being unmaintainable, not from being ugly. The second year is what kills them.
Calls we made
One saturated colour, used without apology. Half-committing to a brand colour looks like indecision.
Case studies as a collection from day one, not pages someone would duplicate later.
Services written as outcomes, not deliverables. Nobody buys 'a strategy document'.
